Online Events ~ Internet Marketing 101

Tooliedotter Press sponsored 4 free webinars that explain the basics of maintaining and marketing your small business online. A webinar provides not only audio but video, so participants can follow along on their computers at home or work.

To view the recordings, enter your name and email in the box at right, and you'll be sent the recording links for all 4 webinars at the same time.

Please sign up for all 3 webinars even if you are not sure you can attend; we need to know that you want to receive notice when the recordings are available.

What Makes a Website (or Blog) Work? -- Recording Available

Whether you create a website yourself, use a site-builder provided by your web hosting company, or use blogging software to create a website, there are key features that every site needs to help your customers decide to buy your products and services. In this webinar, we will cover those essential features and show you how to make a plan to update your site as needed.

Email and Social Media Marketing -- Recording Available

When visitors arrive at your website, you can encourage them to give you their name and email if you provide something of value in return. This technique is at the heart of email marketing, and it's a valuable way to continue your connection to your prospects. There are specific rules that you need to comply with to avoid being marked as a spammer. In this webinar, we'll go over those rules and show you email services that help you comply with those rules. We'll also talk about ways to tie social media participation into your mailing list so that you can spread the word about your business, and keep new visitors coming to your site.

Selling Products and Services Over the Internet -- Recording Available

As a small business owner, your website can be your best ally in finding new prospects and keeping your customers. But if you're not actually selling and shipping products or delivering services over the Internet yet, then this webinar will give you an overview of the tools and processes you need to get started. We'll talk about online merchant accounts, using PayPal, using a shopping cart system, and shipping options for physical products. We'll also cover online conferencing tools like GoToMeeting and GoToWebinar for delivering services and content over the Internet.

Bonus Q&A Webinar -- Recording Available

In this bonus Q&A webinar, we solved 2 issues with a webinar attendee's website: creating a box to contain a search box, and creating a sitemap for the website.